Twitter tests Promoted Trend Spotlight ads in Explore tab

California [United States], July 12 : Ads on Twitter are set to become more prevalent than before as the company is testing ads in its Explore tab.

Twitter is testing Promoted Trend Spotlight ads which place a visual banner with a GIF or image background over Explore, TechCrunch reported.

These are visible for the first two times you visit the tab that day before going back to the Trends list. Once you tap on it, a feed of tweets with that headline is shown.